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Cult Skincare Brand Scoops Triple Win in Consumer-Led Beauty Awards
Sales of an anti-ageing face cream are expected to skyrocket after the product received record-breaking scores and gushing reviews from stunned members of the public in a recently released consumer-led beauty awards publication.
The product Myoxy-Caviar Timeless Repair Cream from cult skincare brand Pevonia won Best Miracle Cream in the Anti-Ageing Beauty Bible Awards 2012. The testing panels, made up of female members of the public aged between 35-70, gave the product an overall score of 9.06/10, the highest score ever recorded in this category since the awards first launched over four years ago.
The Myoxy-Caviar Timeless Repair Cream is described by Pevonia’s Director, Daniela Chandler, as “a natural and highly effective alternative to invasive surgical procedures”.
According to reviewers, the cream’s unique blend of Escutox, a Pevonia trademarked ingredient, as well as Caviar and Pearl extracts visibly smoothed their fine lines and wrinkles:
“Skin firmer and plumper, even forehead grooves less prominent – and big thumbs-up from my husband!”-Independent reviewer
‘After two days, let alone two weeks, I was in love with this product. My skin’s brighter, softer, smoother and it has helped with fine lines and skin tone.’-Independent reviewer
“Love this: have never used anything before with such a dramatic effect on my skin – after six weeks my face was starting to look lop-sided – seems to be acting like a facelift on the side I’m using it on.”-Independent reviewer
One reviewer even went so far as to describe it as a “Holy Grail find”.
Full independent reviews of this product are published in the latest edition of the best-selling Anti-Ageing Beauty Bible book created by Daily Mail You magazine columnists Jo Fairley and Sarah Stacey and published on 27th September this year.
Pevonia, creators of the winning Timeless Repair Cream and a professional skin and spa care brand best known among UK spa goers, also scored another coup from the Beauty Bible as they took home two further awards in the categories of Best Body Balm for their Papaya-Pineapple De-Ageing Body Balm with a score of 8.71/10 and Best Body Scrub for their Papaya-Pineapple De-Ageing Saltmousse with a score of 9.27/10. This triple result earmarks the brand as the first to win three top awards in one edition of the worldwide smash-hit book.
Chandler credits Pevonia’s success to its philosophy of using only 100% natural ingredients in its products:
“We can trace back every single ingredient to its original marine or botanical source and pride ourselves on the fact that not a single one of our products contains alcohol, mineral oil, parabens, artificial colours, synthetic fragrances, sodium lauryl sulphates, or any other poor quality ingredient that we refer to as ‘fillers’.
Stringent testing and development means no product hits the market until we are absolutely certain that it delivers on its promised results. Needless to say, we are absolutely delighted that our products have stood up to consumer scrutiny and proven themselves as anti-ageing heroes.”
The Beauty Bible series is considered a trusted source for independent beauty advice for consumers and the latest edition in the best-selling run, The Anti-Ageing Beauty Bible 2012, is out now.
As with all editions, editors Jo and Sarah spent twelve months organising over 2,400 beauty hounds into testing panels and collecting their independent reviews of anti-ageing beauty products, from beauty steals to luxe brands, to determine which products actually deliver on their anti-ageing claims and deserve a place in bathroom cabinets nationwide.
The result is an invaluable guide to all the best anti-ageing beauty products as voted for by consumers, plus definitive wisdom on the simple strategies that ensure women look their very best for as long as they desire.
Pevonia, arguably the overall winner in this year’s Anti-Ageing Beauty Bible round-up, is available exclusively through selected spas and salons nationwide and online via their official website www.pevonia.co.uk. This intentionally limited availability goes some way to explaining why many consumers will not be familiar with the brand but its sterling reputation among its fans and enviable success in these awards seems set to catapult its profile into the public eye very rapidly, making the brand one to watch and certainly one to try.